About us
ABOUT US
Shaping our future
With the growing demand for luxury and quality,
communities of connoisseurs are emerging
to celebrate the art of fine living.
Discover New Trends
Our perfumes are crafted with the finest ingredients, offering a unique scent that captivates the senses. Our watches combine precision engineering with stunning aesthetics, making them perfect for any occasion.
Start with the customer – understand their desires and deliver unparalleled luxury.
Changing the world is possible.
We’ve done it before.
Meet our artisans
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief creator, Alex is passionate about blending artistry with fragrance. He actively engages in product development, marketing, and enhancing customer experiences.
Mich Stark
Chief Brand Officer
Mich has a passion for elegance and craftsmanship. With his extensive experience as a Brand Director in the luxury goods sector, Mich has guided the company to redefine sophistication in perfumes and watches. Mich is among the most innovative minds in the industry.
Emma Johnson
Chief Fragrance Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.
Iris Joe
Chief Financial Officer
Sarah, with her extensive background in luxury retail, brings valuable insights to our brand strategy and helps elevate our market presence.